The big news is that the new Grand Touring Reserve and Signature trims bring premium-grade luxury and the 2.5-liter turbocharged engine previously offered in the mid-size CX-9 SUV and Mazda6 sedan to the CX-5. This is a mid-cycle update, and Mazda has updated some underlying functions across all trims, and added two new trim levels and a new engine package to the existing vehicle. Whether it can compete with the premium Japanese brands or the Europeans remains to be decided. When you experience the 2019 CX-5, you can see where Mazda’s going because it is definitely a solid cut above the economy brands. That’s great, but this is a first drive review of an SUV, right? The compact crossover SUV is the bread and butter family wagon of our era, and Mazda made its reputation on sports cars, so what are we really talking about? To put it simply, if you’re going to go big you might as well do it with the car that the most people are going to buy. Mazda’s plan is to do it with the name it has. That’s a tough goal, and most automakers (like all those others listed) take a handy shortcut by creating a new brand with a fresh upscale image.
Mazda plans to become a premium brand, in the class of Acura, Lexus, Infiniti, and so on.
That spirit is still alive, and the niche automaker from Hiroshima has now stated its most audacious goal ever.
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